• Elsa will lead marketing efforts to increase brand awareness, structure branding practices, and create a consistent company image throughout Tsurumi America.
• She brings broad experience in brand management, digital and print content creation, plus social media strategy and growth.

Elsa Bueno has joined Tsurumi America as the new marketing manager for North America. Elsa brings over 15 years of experience in various industries to the company and a passion for building effective relationships with diverse audiences. She will oversee Tsurumi’s branding strategy to grow the company’s presence in key segments.

“When I first interviewed with Tsurumi, I was immediately greeted with positive energy and a warm welcome”, Elsa said. “One thing that stuck out to me was the willingness Tsurumi has to keep growing and embrace fresh ideas. The ‘that’s the way we’ve always done it’ sentiment was nowhere to be heard.”

Throughout her marketing career, Elsa has provided best practices regarding digital asset management, social media management, and branding standards. She said she believes in “seeking new approaches and initiatives to expand brand awareness.”

“I plan to be ahead of industry trends and manage new projects and campaigns accordingly,” Elsa said. “I believe Tsurumi has the reputation, quality products, and market share that will enable us to become trailblazers when it comes to out-of-the-box marketing initiatives.”

Glenn Wieczorek, Tsurumi America’s managing director, said Elsa brings valuable marketing experience that will take Tsurumi’s branding efforts to a new level in a time of rapid business growth and changing customer expectations.

“We are excited to welcome Elsa to the Tsurumi America team and her appointment will be key to our continued growth,” Wieczorek said. “Elsa’s previous work accomplishments will help bolster our expansion into crucial markets in coming years.”

Elsa holds a bachelor’s degree in marketing from DePaul University in Chicago. She also has an MBA with a management concentration from National Louis University Chicago.